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Mr. Joe Client
1111 Main St
Any Town, USA 11111
Dear Mr. Client
We at [ABC Insurance Agency] want to thank you for your continued trust and confidence in our agency to provide you with the finest insurance protection available. We continue to look for and evaluate the latest insurance products for the benefit of our customers.
Over the last several years we have had increasing concern about
the cost of Long Term Care.
Medicaid, the only federal and state program that will pay for all
forms of Long Term Care, continues to make it more difficult to qualify.
First you have to be impoverished and new federal laws have made it
almost impossible to transfer assets. Therefore, in most cases, you
must spend your own money first. Medicare provides little or no benefit
unless it is for skilled care and only for a limited time. Custodial
care, the most common type of Long Term Care is not covered at all
by Medicare. Because of increased longevity, the chance that we will
need long term care at some point in our lives has increased to approximately
50%. The cost of this care is continuing to rise at an alarming rate.
The average cost of a nursing home in Oregon is approaching $50,000
per year. Currently, with an average stay of 3 years we are looking
at potential loss of $150,000. Thanks to inflation, twenty years from
now that will grow to approximately $450,000.
The only real solution for most people is Long Term Care Insurance. The good news is that excellent, well tested plans are available from many carriers. But, the choices can be overwhelming. Typical policies today, can have as many as 3,000 possible combinations of benefits. That’s where we come in. We have studied what is available and can help you narrow the choices. In addition we have concluded that no one company can service the varied needs of our customers for this essential coverage. Therefore, we have contracted with multiple insurance companies to provide you with the best plans available on the market today.
Some additional good news is that you may be eligible for tax incentives from both federal and state governments towards the purchase of Long Term Care Insurance. In those states that have tax incentives, usually if there are state income taxes, they are in the form of a tax deduction, tax credits or possibly both.
I will call in a few days to set up an appointment to fill you in on this vital protection. In the meantime if you have any questions please call.
Thank you,
Joe Agent
ABC Insurance Agency
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Letter Guidelines: Most pre-approach letters are very dry due to the inclusion of information pertaining to a particular carrier. To be more effective, a letter needs to be more personable and warm in its approach, and the information needs to be more general without relating to a particular carrier or product. We need to talk to our clients about proper planning, and the need to protect their families regardless of which product is ultimately sold.
The attached letters are simply to give you ideas for formulating your own pre-approach letter.
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